Designing for Accessibility: Good Practice and Good Business

Date: 29.10.2020

David Frerichs


How are you approaching accessibility in your product strategy? Accessibility is about more than compliance or positioning – it’s about good business. By putting accessibility front and center, features intended to serve customers with an impairment end up like sidewalk “curb cuts,” ultimately benefiting all of your customers. In this session, you’ll learn how Amazon and our customers are taking an accessibility-first approach to voice and multi-sensory AI experiences, and how that mindset is bringing new capabilities that create substantial value for both under-served and mainstream populations.